SERP Evolution

Overall Timeline

All

Elements

Navigation

2000
Introduction of Textual Ads
Introduction of Regular Results
2001
Tabs displayed as Module Tabs
2002
News tab added
2003
Introduction of Category Hierarchy
2004
Introduction of Top Stories
2005
2006
Introduction of Image Pack
Tabs placed above the search query bar
Videos, Maps, Froogle and More tabs added
2007
2008
Introduction of Related Searches
Introduction of Enriched Results
Tabs placed at the top of the page
Shopping and Gmail tabs added
2009
Introduction of Local Pack

Not born yet!

2010
Introduction of Video Pack
Left sidebar introduced
2011
2012
Bottom search query bar removed
2013
Introduction of Shopping Ads
Tabs placed under the search query bar
2014
Introduction of Knowledge Panel
Introduction of People Also Ask
2015
Introduction of Carousel
Introduction of Twitter Pack
2016
Introduction of Featured Snippets
Introduction of Carousel Grid
2017
2018
Introduction of Direct Answer
Introduction of Search Refinement
2019
2020
Introduction of Covid-19 Left Panel
Introduction of Recipe Cards
Introduction of Travel Destinations
Introduction of Categories Bar

2010
Introduction of Textual Ads
Introduction of Top Stories
Introduction of Related Searches
Introduction of Enriched Results
Introduction of Regular Results
2011
2012
2013
Bottom search query bar removed
Left sidebar removed
2014
Introduction of Local Pack
Introduction of Video Pack
2015
Introduction of Knowledge Panel
Introduction of Image Pack
2016
Explore replace More tab
2017
Introduction of Featured Snippets
Introduction of Carousel
Tabs placed under the search query bar
Shop replace Explore tab
2018
Introduction of Search Refinement
2019
Introduction of Twitter Pack
2020
Introduction of People Also Ask
Introduction of Travel Destinations
Introduction of Categories Bar